State of the craft beer industry
As an advocate and lover of the craft beer scene, I have become alarmed at the sign of the times in the industry. It has been known for some time that people, in general, are drinking less beer. In fact, I just read something today that says even the younger generation of Germans have gone away from beer. Scheisse! That same trend is at work here in the US too. My own son and his friends are proof of this trend. Craft beer is about 13.3% of the beer market, which is a dent in the big boring brewers, but not enough apparently. Production has been down and a decrease in the number of breweries has shaped the business for the past two years. 2024 saw a 4% decrease in beer volume and 2025 is on pace for a 5%+ decrease over 2024. Last year 529 breweries went out of business and the numbers for this year might be sobering when it is all said and done. I suppose that economics says this was inevitable. The microbrew craze had been going strong for 40 years and downturns happen. Perhaps, in some places, microbreweries were overdone, not sure on that, but it seems possible. If you look at my outdated pictures above, these are from www.vinepair.com and show the huge growth in breweries from 250 in 1990 to 7,190 in 2016. Today it has grown to 9,269, but declining daily. Other economic factors have played a role too.